While girls ' toys have consistently been lucrative for toy makers, the marketplace for technology-based toys has traditionally been much more heavily directed at boys. While, definitely, many girls enjoy them, computer gaming systems and other such leisure technologies feature war games, flight simulators and fantasy role-playing games whose pace and graphics are designed to appeal to the male demographic. Lara Croft doesn't wear little shorts for the sake of her female fans.

This Yuletide, a company called "Radica Games" is promoting a line of technology-based toys targeted solely at younger girls that they call "Girl Tech". These gizmos for girls include such items as the "Password Journal", a kind of high technology diary for modern girls. It uses voice recognition software to keep unapproved folk (like brothers and folks) from reading the owner's innermost thoughts and includes features like an invisible ink pen for even bigger security, a calendar to keep the social life arranged and an alarm to tell the owner if somebody is making an attempt to break in to the book. Nevertheless it could be a better product in principle than in practice: many online reviews of this product don't suggest it due to technical bugs, most citing the voice-recognition software as the difficulty.

Another "Girl Tech" item that is placed to be popular this Xmas is the "Girl Tech Digi Makeover". It has got an in-built electronic camera and can hook up to the owner's TV. The point is to take an image of somebody and then use the device to try out different haircuts, hair cuts and makeup to discover how they look. It publicizes over fifty hair styles and colors, as well as a range of makeup that makes for a virtually unending mixture of new looks."Girl Tech" features lots of other items also from a digital video book that may be connected up to the PC for customising entries, to a virtual pet called the "Password Puppy". The target age range for the "Girl Tech" toy line starts around age eight and they're acceptable through the preteen years. Radica means that older people may enjoy them as well, but older teen girls would most likely be more curious about more advanced technical gifts , for example the newest mobile telephone or electronic camera. "Girl Tech" toys nonetheless, are a good way to show younger girls that technology is not just for boys.